CPA Website Design & the Best Squeeze Page Techniques
One of the keys to launching a profitable on-line company such as an accounting firm with a high quality CPA Website Design is attracting possible leads. In fact, a landing page has been proven to be immensely good at obtaining leads. There are a number of methods you can use to do this including hire a writer to do it for you, write it yourself, or make use of a landing page generator such as Instant Splash. A lead capture page is essential in obtaining a site visitor’s contact information. Also known as a squeeze page or a landing page, a lead capture page is essential for any online business. But any old landing page won’t do. The squeeze page should be set up to make it easy to obtain your website visitor’s contact details without a lot of effort on their part. Even if you use a lead capture page generator like Instant Splash, you still need to have a firm grasp on what text and ideas you need to use to create an attention grabbing lead capture page. With that in mind, here are the five key elements of a killer lead capture page for accounting firms with websites.
1. Make Your Headline Stand Out
Nothing grabs a reader’s attention like a great headline. Write a good headline and you’ll see results right away. Great headlines are usually short. the main reason to use headlines is to attract the reader’s attention quickly. If you don’t, chances are your prospect will move on to another CPA’s website.
2. Use Subheadings to Make a Point
Subheads are placed just below the headline. Whereas headlines are short, subheadings provide more detail and are a little longer.
Subheads also break up the sales copy and make it easier for your readers to digest the information that’s presented. There are a couple of ways to use them. For example you can use them as an opportunity to introduce a graphic or a screenshot of your product. It doesn’t really matter how you use them, just that you do use them.
3. Stating the Benefits
Once you’ve hooked your reader, the next step is to talk about why your service is something they can use. No matter how terrific your product or service is, prospects want to know what’s in it for them. One way to do this is to give them a sneak peek of a sample newsletter if that’s what they are signing up for. Words like “Discover why… or “Learn the secret to… Keeping it short and to the point using a list format works well.
4. Use an Action Button
What many sales pages fail to do is tell readers what to do next. You’d be surprised at how many marketing specialists forget to ask prospects to take action, whether it’s clicking on a link or asking them to sign up for a newsletter. Your call to action should be a short summary–one sentence is fine–that sums up why your accounting firm has the best CPA website design on the web.
5. Email Collection Form
Finally, you want the contact form in a spot where visitors to your website can easily see it. Remember, you can’t capture anyone’s email without providing a place for them to do so. The most effective way to do this is use a bare bones form requesting a last name and email address. That is all that is needed. If you’ve listened carefully and taken this advice to heart and incorporated most of the significant components, you’ll have yourself a helluva landing page and be well on your journey to making your accounting a successful company both on the Internet and in your community.